By Stacey J. Miller, Book Publicist
S. J. Miller Communications
bookpromotion@gmail.com

We all work hard to create book promotion opportunities. That’s why serendipitous book publicity opportunities are so welcome. How would you like to generate unexpected book publicity opportunities? An invitation to appear on a radio show that comes your way while you’re busy doing other things — such as writing books? Perfect!

How do you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That’s easy, and you don’t even have to be a book publicist, or an especially aggressive author to do it. With a little bit of savvy self-marketing, you can get radio show opportunities even when you’re not reaching out for them.