Book Promotion and Book Publicity for Authors and Publishers
As a book publicist, editor, and writer who has been part of the book publishing world for nearly three decades, I have been proud to work with authors and publishers who have traditionally published books. I’ve seen (and experienced) the thrill of seeing a traditional publishing company’s imprint on a book. It’s wonderful when a brand name publisher validates your work by accepting your book and investing in its publication.
Authors and publishers can give their book promotion campaigns a great boost from media exposure. The best way for authors to get media coverage is to offer themselves as an interviewee for radio and TV shows, podcasts, newspapers, magazines, blogs, online news sites, newsletters, and the like. If you’re an author who hasn’t booked interviews before, or even if you are an author who has experience in doing media interviews, here are some tips for getting even more interview opportunities:
Online networking is part of your book promotion campaign, and the blogosphere is the hub of your online book publicity efforts.
Having said that, I’ve only recently begun to learn just how powerful a networking tool a blog can be. I always knew a blog was a powerful networking tool, and I saw very quickly that blogs can be an important part of a book promotion campaign. But it’s been hard to sell authors on blogging if they aren’t blogging already because I didn’t understand the mechanics of why blogging was such a powerful way of networking.