Cindy, a fellow publicist and good friend, recently asked me, “Do you ever use a news clipping service? I recently did an article marketing campaign for a corporate client, and I’d love to track all of the pickups the article has received. But they don’t always pop up in Google alerts.”

It was an interesting question. Cindy the publicist handles corporate clients and not members of the book publishing community, but there is some overlap between what we do. She knows that, as a book publicist, I frequently conduct book promotion campaigns that include print media outreach as well as strategic article marketing.