As authors who have met me (or who have followed my book promotion blog here or at the Huffington Post) know, I’m a strong support of independent book publishing and independent authors. I think it’s empowering to write a book, publish a book, design a book, produce a book, and market a book without the restrictions that might be imposed by a traditional book publisher.

That said, there are times when a book publisher’s imprint can vastly increase a book’s promotion potential. When a major publisher gets behind a book, then that book does have the publisher’s brand behind it. And imagine this: what if you’ve written a book that would be pleasing to Massachusetts-based sports fans (the way that Rob Gronkowski is), and your publisher is Jeter Publishing?