By Stacey J. Miller, Book Publicist
S. J. Miller Communications
bookpromotion@gmail.com

Whether your book marketing project involves ebook promotion or traditional book publicity, there’s one strategy you’ll want to employ. That’s tapping into your alumni network. Your college alumni network or even your high school alumni network can be persuaded to help you in your book discovery efforts even more easily than the media can. That’s reasonable when you consider the fact that your book marketing successes reflect favorably upon your college, university, or high school. Your positive book publicity is the schools’ positive publicity, and when you’re acting as a publicist for an author — yourself — you’re also acting as a publicist for your alma mater.