Book Promotion and Book Publicity for Authors and Publishers
While marketing books, authors and publishers often skip one of the key steps: creating a press release. They think, given the fact that we live in a Digital Age, press releases are obsolete. They do everything else they can think of to promote their book. But, for them, press releases seem to have fallen by the wayside.
Effective media kits are something that you must help to create. And you can do it, even if you’ve never written a media kit or even seen one. A book publicist will take the lead, but you should take an active part in the media kit creation process — whether or not your book publicist explicitly invites your participation. That will ensure that you’ll be satisfied with the results, and you’ll have the winning media kit that you can stand behind.