Don’t Promote Your Book in 2019!

Here’s a word of caution for authors and publishers, as 2018 comes to a close and we get ready to begin the new year. Don’t promote your book!

Book promotion tends to have unintended consequences. Sometimes, book promotion leads to book sales. Worse still, book publicity can open up a whole other can of worms.

The Dangers of Book Promotion

Getting media attention for your book and letting potential readers know about it tends to have these consequences:

• Potential readers find out about your book
• Your base of potential clients and customers expands