Here’s a book promotion opportunity for self-published authors that I don’t necessarily endorse. But, as a book publicist, I do feel obligated to share it.
It’s PW Select, and it seems to be an opportunity for self-published books to share the limelight with traditionally published books — in Publishers Weekly, no less.
It sounds good, except that when you read the fine print, you discover that — for self-published authors to take advantage of this book promotion opportunity, they have to pay $149. This fee entitles self-publishers to a listing that will appear in a supplement of Publishers Weekly and in an online database. PW promises that at least 25 of the self-published books they receive will receive a full review, all for that one low price of $149.