Authors Have Varying Book Marketing Goals

Would you like to enhance your reader base? Indie authors and publishers have long used book publicity to accomplish a variety of worthy goals, whether it’s to turn their book into a calling card; to build brand; to gain recognition and prestige; to persuade or inform a target audience; or to simply increase their readership.

In other words, although book promotion can be a part of an indie author’s overall marketing strategy, sometimes an author or publisher has a far more straightforward goal: to enhance their readership base.