Do you sometimes feel apprehensive about your ability to handle book promotion interviews with finesse? That happens to a lot of authors — even veterans of book promotion campaigns — and that’s why I’m pleased to offer a reassuring thought for the day. Here it is.

No matter what you do, and no matter what you say, and no matter what you forget to say — you could never blow an interview as badly as Hulk Hogan did. In case you missed it, Hogan told a Rolling Stone magazine interviewer (in the context of venting his feelings about his ex-wife who’s currently dating a much younger man)that he can “totally understand O.J.” Did he stop there? No. In fact, he explained that he was capable of doing that which O.J. Simpson was accused.