What do you do on Election Day during a pandemic, when you’re not a political, healthcare, legal, or environmental, or sociological pundit? You have to keep your name and brand in the search engines even if you’re not a likely candidate for a news program. How can we do that?
Content Creation and Content Marketing Work Independently
Few of us are newsmakers now, but that’s okay.
We may not be able to get ourselves an interview on a cable news program or with a major daily newspaper. But we can create and publish our own content, anyway, at any time. Creating and disseminating original content, to some extent, works independently of what’s going on around us.
