book promotion campaign Archives - S J Miller Communications

David Brock’s Book Promotion Opportunity

September 14, 2015 by Stacey Miller Leave a Comment

Although this book publicist hasn’t yet read David Brock’s new book, Killing the Messenger: The Right-Wing Plot to Derail Hillary Clinton and hijack Your Government, she does know an amazingly fortunate book promotion opportunity when she sees it. Wow! Brock’s book was featured today on CNN.com in an article called David Brock’s new book takes on GOP, New York Times.

Even someone who’s jaw isn’t on the floor when she sees book reviews unexpectedly achieve the prominence in important venues such as CNN.com, and who doesn’t think of “book promotion opportunities” before all else when she’s reading the news <winking while her tongue is firmly planted in her cheek>, would be impressed with David Brock’s good luck.

Author publicity begins with book discovery

April 14, 2014 by Stacey Miller Leave a Comment

By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]

Book publicity and, ultimately, book sales begin with book discovery. For the media to find your book, and for readers to learn about your book (thus, enabling readers to buy your book), they have to know that your book exists.

In light of the correlation between book promotion and and awareness of your book, every author and publisher (and book publicist) should focus on expanding the book’s footprint. Here’s how:

Lost book promotion opportunity

August 11, 2010 by Stacey Miller

Yesterday, one of my clients nearly lost a book promotion opportunity. I’d set up a radio interview for the author with the producer. It was to be the author’s first radio interview ever — not only for this book promotion campaign. So I was eager to hear the interview and listened to the radio show online as it streamed live.

The host didn’t promote the interview, but I wasn’t terribly concerned. The producer had just confirmed the interview the day before, and the author had the studio line as a backup in case anything went wrong.

Are book trailers a silly approach to book promotion?

January 29, 2010 by Stacey Miller

Are book trailers a silly waste of time for those who want to promote books? Laura Miller, writing for Salon, says they are and cites examples of badly-produced (and ill-conceived) book trailers that detract from, rather than enhance, book promotion efforts.

But concluding that all book trailers are a silly approach to book promotion doesn’t make any more sense than deciding that blogging for book publicity is a bad idea after you’ve seen a badly-written book blog, or reasoning that media releases don’t work after you’ve seen an incompetently-handled press release (most likely, one that reads as if it were an ad for a book, which won’t accomplish anything, rather than an actual news release, which most likely will help you achieve your book promotion goals).

I’ve touted Wikipedia as a book promotion tool.

August 27, 2009 by Stacey Miller

After reading a PC World article called “The 15 Biggest Wikipedia Blunders,” I’m not so sure that I want to recommend Wikipedia for book promotion any longer.

Can a book promotion campaign thrive without the inclusion of a Wikipedia entry? Well, it’s beginning to seem as though it could — especially in light of the fact that Wikipedia (according to the PC World article) reported that Ted Kennedy had passed away in January. We know, from this week’s wall-to-wall Ted Kennedy coverage, that the awful event didn’t take place until the wee hours of Tuesday morning — that’s Tuesday morning of August, not January. (You can see the updated Wikipedia entry for Ted Kennedy, which now appears to be correct, here.

Hold onto book publicity interview information!

August 27, 2007 by Stacey Miller

When you’re in the middle of a book promotion campaign, every interview opportunity is precious. Make sure to capture the details of every book promotion interview you have planned, and then have a backup of that information in another place, and then — for real security — back up that information again, in some other way.

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