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eBook Promotion: More Choices

April 16, 2014 by Stacey Miller Leave a Comment

By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]

As publicists for authors know, there’s nothing like an author’s appearance on a national television show or syndicated radio show to launch a successful book marketing campaign. Traditional media coverage still sells books. Book publishing obviously has changed in recent years, but as book promotion opportunities have grown for self-published authors, some things have remained the same. Traditional book promotion works — for traditional books, and especially for nonfiction books.

Are book trailers a silly approach to book promotion?

January 29, 2010 by Stacey Miller

Are book trailers a silly waste of time for those who want to promote books? Laura Miller, writing for Salon, says they are and cites examples of badly-produced (and ill-conceived) book trailers that detract from, rather than enhance, book promotion efforts.

But concluding that all book trailers are a silly approach to book promotion doesn’t make any more sense than deciding that blogging for book publicity is a bad idea after you’ve seen a badly-written book blog, or reasoning that media releases don’t work after you’ve seen an incompetently-handled press release (most likely, one that reads as if it were an ad for a book, which won’t accomplish anything, rather than an actual news release, which most likely will help you achieve your book promotion goals).

Book promotion campaign on the rocks?

January 28, 2010 by Stacey Miller

Is your book promotion campaign on the rocks? If your book is with a major publishing house, and your book publicity campaign has stalled before it started, then it might be because your in-house book publicist has James Patterson Syndrome.

Check out the New York Times‘s article about the attention a James Patterson books gets from its publisher. Because Patterson’s vast number of books reliably bring in a tremendous sum of money for his publisher, Little, Brown & Co. gives Patterson’s books all of the attention and nurturing they need — possibly to the detriment of other books that haven’t yet proven themselves as moneymakers.

Book promotion has authors wearing a new hat.

November 11, 2009 by Stacey Miller

According to an article in the business section of today’s Miami Herald, many authors at mainstream publishing houses have become responsible for creating their own book publicity opportunities. Many traditional publishing houses, the article points out, have trimmed down their publicity and marketing departments. That means they have little time to spend on book promotion campaigns, and authors who want media opportunities frequently have to find those opportunities themselves.

And that’s if authors are lucky enough to have a traditional publishing house behind their books. Most authors, of course, self publish, and those authors expect to manage their own book promotion campaigns.

Google steps into book promotion arena?

May 21, 2009 by Stacey Miller

Hey! I didn’t realize that yesterday’s Google homepage doodle was about book promotion! I thought it was about a scientific discovery!

Yesterday, Google’s homepage featured one of those intriguing doodles that I had to click on before I could start my day. What was that weird drawing, anyway?

It turned out to be a fossil or, more specifically, the “missing link” — which, happily for Colin Tudge and Josh Young, coauthors of The Link: Uncovering Our Earliest Ancestor (published by Little Brown and Company) — was the subject of their new book. The book’s publication date, by the way, was(May 20, 2009, which was the date that Google featured that promotional doodle on its homepage.

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