By Stacey J. Miller, Book Publicist
S. J. Miller Communications
bookpromotion@gmail.com
As publicists for authors know, there’s nothing like an author’s appearance on a national television show or syndicated radio show to launch a successful book marketing campaign. Traditional media coverage still sells books. Book publishing obviously has changed in recent years, but as book promotion opportunities have grown for self-published authors, some things have remained the same. Traditional book promotion works — for traditional books, and especially for nonfiction books.