By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]

Book publicity and, ultimately, book sales begin with book discovery. For the media to find your book, and for readers to learn about your book (thus, enabling readers to buy your book), they have to know that your book exists.

In light of the correlation between book promotion and and awareness of your book, every author and publisher (and book publicist) should focus on expanding the book’s footprint. Here’s how: