Don’t Promote Your Book in 2019!
Here’s a word of caution for authors and publishers, as 2018 comes to a close and we get ready to begin the new year. Don’t promote your book!
Book promotion tends to have unintended consequences. Sometimes, book promotion leads to book sales. Worse still, book publicity can open up a whole other can of worms.
The Dangers of Book Promotion
Getting media attention for your book and letting potential readers know about it tends to have these consequences:
- Potential readers find out about your book
- Your base of potential clients and customers expands
- People hear your messages
- You influence people by sharing your point of view
- You entertain people, and you make their lives just a little bit brighter
Other Things to Consider
If you have the opportunity to appear as a media guest, or your book gains digital visibility, you might change the way people think, behave, or see the world. You might be responsible for persuading people to be kinder, more compassionate, more thoughtful, or simply more understanding — and you certainly wouldn’t want that to happen!
So the best thing to do in 2019 is nothing at all to call attention to your book, yourself, or your messages. Since book promotion could lead to all sorts of unintended media exposure and book sales, you definitely don’t want to make an effort to promote your book in the new year.
“For if you should, O, what would come of it?”
However, if you want to reject the advice of this book publicist, I’ll listen to your reasoning. Get in touch!
Stacey J. Miller
S. J. Miller Communications
www.bookpr.com
sjmiller@bookpr.com