By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]
As publicists for authors know, there’s nothing like an author’s appearance on a national television show or syndicated radio show to launch a successful book marketing campaign. Traditional media coverage still sells books. Book publishing obviously has changed in recent years, but as book promotion opportunities have grown for self-published authors, some things have remained the same. Traditional book promotion works — for traditional books, and especially for nonfiction books.
But since most eBook publishing involves authors whose chances of landing traditional media coverage is necessarily limited (for now, anyway), it’s good to know that eBook promotion doesn’t mean fewer book publicity opportunities. eBook promotion actually means more book publicity opportunities.
This book publicist will always be eager to launch traditional nonfiction books (and, sometimes, novels, too) in the mainstream media outlets via old school book publicity campaigns. But we’ve also developed an eBook promotion package that offers a six-week outreach to reviewers, bloggers, and editors who are eager to hear about new eBooks. If you’ve published an eBook, let us know. We’ll provide you with a plan for eBook promotion that can raise your book discovery potential — in just six weeks!