Dynamic Digital Content
I”ll bet you have terrific digital content, and that you are using it to develop and maintain your platform. You’re on the right marketing track!
Digital content can include your blogs, guest blogs, articles, social media posts, interviews, podcasts, videos, or press releases. What you create must be top quality. It should convey your messages accurately, persuasively, and credibly.
Add to Your Content
If your digital content does all that, the next question is this. When was the last time you added to it?
To build and maintain your platform, you must continually create new digital content. If you’re not putting it out there, then your targets aren’t seeing it — and neither are the search engines. You work too hard to achieve your SEO to let it slip or allow your prospects to think you’ve gone a long, long vacation — or that you’ve lost interest, disappeared, or gone silent.
Keep It Steady
Connecting by publishing digital content is important. Maintaining a steady flow of that digital content is the other, equally important part of your mission.
Need help? Contact:
Stacey J. Miller
S. J. Miller Communications
www.bookpr.com
sjmiller at bookpr.com