Book Promotion and Book Publicity for Authors and Publishers
By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]
Could Mark Zuckerberg, the founder of Facebook, be the biggest thing to happen to book publicity since Oprah? If he has his way, he will.
According to CNN.com, Mark Zuckerberg has committed to starting a book club in 2015. He will read a book every two weeks, and he has invited his Facebook followers (and, presumably, the media) to join him. Mark Zuckerberg is calling 2015 “a year of books.” Amen to that!
By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]
It may seem like a counter-intuitive book publicity idea: giving books away instead of selling them to generate book buzz. But, just as book publicists (and authors and publishers who are conducting book publicity campaigns) give away books to book reviewers (and producers, editors, journalists, and bloggers) to garner book promotion opportunities, it makes sense to directly give books away to your intended readers via book giveaway or contest.
By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]
Book publicists who snare book reviews for authors always want to give novelists and experts what they want: positive, affirmative book reviews. We want authors to feel good about their books, and all book publicists have worked with authors whose egos have been shattered by criticism of their writing. It’s particularly hard for book publicists to read negative book reviews since, as book publicists, we take on only projects in which we strongly believe. That means a negative book review doesn’t only reflect poorly on the author. It also is a statement about a book publicist’s judgment, and a book publicist’s reputation is only as good as the last book he or she promoted…so negative book reviews affect a book publicist’s bottom line, too.
By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]
Don’t frustrate this book publicist or yourself! If you’re seeking traditional book reviews for your novel, then approach book publicists between four and six months before your book’s publication date.
A new novelist just approached this frustrated book publicist to let her know about her upcoming novel. It will be published at the end of July, the author told me with great excitement. And could I work with her to get magazines and newspapers to review her book?