COVID-19 has infected millions of people around the world. As of this writing, it’s killed more than a quarter of a million people in the United States. Has the pandemic also killed book promotion?
How Book Promotion Used to Look
Traditional book promotion has changed over the years. Promoting your book used to mean getting interviews on television or radio shows, or with newspaper and magazine reporters. It meant convincing journalists to review your book. Book promotion strategies of the past decades were pretty straightforward. You knew just what to do. You contacted the media. You pitched your story, and hoped they’d respond. That was a book promotion campaign.
