author platform Archives - S J Miller Communications

Developing a Platform for Book Promotion Through Content Management

November 6, 2018 by Stacey Miller Leave a Comment

Develop a Platform

Have you been told you have to develop a platform so that you can promote your book? What is content management, anyway? And what does all of that have to do with book marketing?

You may be a thought leader who intuitively understands how it all fits together. Perhaps platform development is something you’ve built into your book publicity plans.

Content Management Campaign

But if you are like many authors, the phrase “platform building” can be bewildering. What is a platform, and where do you begin to create one?

Book publicity via Twitter

October 9, 2014 by Stacey Miller Leave a Comment

By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]

Can Twitter be part of your book marketing and book publicity campaign? It can, according to what this book publicist has seen and what novelist Helen Clark has experience (see her excellent Huffington Post blog, “Making Twitter Work for Your Book“).

Twitter, like blogging, can connect authors with their target readership quickly, and can be instantly gratifying. Book marketing means making those connections, and using those connections to build your brand, and Twitter can be an important part of the platform that you use to sell your books and your expertise. In other words, yes, Twitter can be part of your book marketing and book publicity campaign.

Social Networking for Book Publicity

July 21, 2014 by Stacey Miller Leave a Comment

By Stacey J. Miller, Book Publicist
S. J. Miller Communications
[email protected]

How is your social network shaping up? Have you begun to put all of your social networking accounts in order so they can help you build your author platform? Book promotion is more than just reaching out to the media. Book publicity also means connecting with readers through blogging, via the social networks that were built specifically for book lovers (such as GoodReads and Shelfari), and the basic social networks (Twitter, Facebook, LinkedIn, et al.) that also serve as highly effective SEO tools for authors. Is your book publicist ready to step in and take your social networking efforts to the next level? Or is your book publicist still doing all of the same things she was doing 20 years ago to the exclusion of tapping into the potential of social networking for book publicity?

eBook Publishing to Spread the Word

April 18, 2014 by Stacey Miller Leave a Comment

Ebook publishing can be a quick and effective way to disseminate your message.

This morning, a friend let me know that her nonprofit organization had raised $30,000 to provide ten K9 vests to police departments in one year. What a wonderful accomplishment! In congratulating her, I asked my friend whether she would consider writing an eBook about the importance of providing police departments with K9 vests. It would be an honor for me to then conduct an eBook promotion campaign for her nonprofit as long as she’s willing to approve media materials and act as a spokesperson for the organization. It’s easy enough to learn about eBook publishing, I promised her, and I’d handle her eBook’s editing, and the conversion of her Word or PDF file to Kindle’s mobi format (and to Barnes and Noble’s Nook format, too, if she were interested in even wider eBook distribution).

Develop a Platform

Content Management Campaign

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