Develop a Platform
Have you been told you have to develop a platform so that you can promote your book? What is content management, anyway? And what does all of that have to do with book marketing?
You may be a thought leader who intuitively understands how it all fits together. Perhaps platform development is something you’ve built into your book publicity plans.
Content Management Campaign
But if you are like many authors, the phrase “platform building” can be bewildering. What is a platform, and where do you begin to create one?