Don’t miss this book promotion trick that has proven valuable for launching new titles, giving new life to backlisted books (or books that are difficult to pitch to the usual book review editors), and leveraging your blog entries.
Bylined article placement can help level the publicity playing field for print-on-demand books, self-published books, academic books, and even books with a publication date that’s too far into the future to interest conventional book review media outlets. Yet it’s a book promotion trick that all too many authors miss in their quest for book publicity.
We’ve been highly successful at placing bylined articles by authors in national magazines of all sizes, in daily and weekly newspapers from coast to coast, on blogs, and on Web sites. These articles include how-to articles, op-ed articles, and even humorous articles.
How can published articles help you gain publicity for your book? Through content syndication.
Attach your byline to the article with your book title and ordering information, and you can instantly jump-start your book promotion campaign (and have good news to deliver to your distributor and to booksellers) months before your galleys are available. In addition, publishing your bylined articles can allow you to address current events and disseminate your message to highly-targeted audiences as you enhance your credibility and build your media portfolio.
As an added bonus, many print media outlets also publish online editions. Having your byline—potentially hotlinked—online can increase your visibility on the Internet while giving a boost to your search engine ranking.
Our Approach to Bylined Article Placement
We provide you with writers’ guidelines that, in our experience, please most of the editors, most of the time. You send us your article, author photo, and book cover. We’ll suggest the best venues for your article and then, typically, we start to place your bylined article within two weeks. We report the results to you so you can share the news with your clients, distributor, booksellers, publishers, potential readers, and others.
We Also Pitch Blog Entries
If you’re blogging, then each of those blog entries is an article that we can deliver to our media contacts. It’s great that you can self-publish your articles via your own blog. But imagine leveraging each blog entry by pitching it to newspapers, magazines, other blogs, and Web sites, and exponentially increasing the potential readership of your work — and bringing traffic to your Web site while enhancing search engine optimization. That’s what happens when we pitch your blog entries as articles.
Contact us at staceyjmiller@bookpr.com to discuss your project with us.
Learn about our traditional and our online book publicity offerings. Also, read about our ghost blogging services.