Have you thought of publishing books? Not long ago, authors who wanted an easy way to publish their books would turn to a company that Author Solutions owned: AuthorHouse, iUniverse, and the like. In fact, it seemed as if Author Solutions, which was later bought by Penguin Random House, owned just about all of the turnkey book publishing solutions for authors.
Every author wants to work with a major New York publishing house, and no author I’ve met would turn down a publishing contract from, say, a Random House or a Penguin. That said, there are so many circumstances under which authors should, and do, self publish their books. The news from Bookseller.com about the fact that John Wiley is laying off 45 employees in the United Kingdom just drives the point home.
It was inevitable that the economic downturn would hit the publishing industry. Book sales had dropped off before the recession. Shrinking wallets and corporate panic (with good cause, unfortunately) was unlikely to help. So mainstream publishers (who already weren’t publishing a terribly high percentage of all new books) are publishing fewer books and promoting and marketing fewer of the books they have published. That means book publicists’ phones are ringing more often than before — not necessarily with tons of viable book promotion projects, but still, most authors understand that, if they want their books promoted, they have to do it themselves or hire a book publicity firm to do it for them (or at least to partner with them to conduct a book promotion campaign).