For authors and publishers, the best time to get excited about a telephone radio interview is after the radio interview has aired. Yes, it’s wonderful when your wish to appear on a radio show by telephone turns into an invitation. But until the radio interview actually airs, a radio interview is still only a hope. There are so many things that can go wrong with a telephone radio interview, and most of those problems with radio interviews happen right at the beginning — when you schedule the radio show.
We all work hard to create book promotion opportunities. That’s why serendipitous book publicity opportunities are so welcome. How would you like to generate unexpected book publicity opportunities? An invitation to appear on a radio show that comes your way while you’re busy doing other things — such as writing books? Perfect!
How do you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That’s easy, and you don’t even have to be a book publicist, or an especially aggressive author to do it. With a little bit of savvy self-marketing, you can get radio show opportunities even when you’re not reaching out for them.
Believe it or not, here’s a book publicity tool you once had and will probably want again for the duration of your book promotion campaign: a landline.
Yes, as a citizen of the world (besides being a book publicist), I know that just about everyone has traded in his or her landline for a cell phone. It’s the economical and reasonable way to go. Why pay for landline telephone service that you don’t need?
A radio producer sent me a positive response to an email pitch yesterday. Eager to book the radio interview for my client, I read the email from top to bottom — and, unfortunately, I noticed that the producer had prematurely hit the “send” button, so the email was truncated. I let the radio producer know, so that we could get that book publicity interview locked in, and I expected an instant reply. It took about 24 hours to hear back from him, though, and that taught this book publicist a lesson.