Don’t make your book publicist play guessing games when you embark on a book promotion partnership with her. Tell her what you need, when you need it. Your silence can sabotage your chances to let your target readership know about your book. Don’t let that happen! Be straightforward with your book publicist, and get the response you deserve … or walk away from that book publicity firm and find one that can better help you succeed.
Book promotion opportunities are what happens to you while you’re busy making other plans. My apologies to John Lennon, but it’s true. You can plan a book promotion campaign. And you definitely should plan your book promotion campaign so that you have a starting point from which to begin.
In a recent American Chronicle article, publisher Valerie Connelly raises a good point. With so many books out there — 80,000 more books were published in 2006 than were published in 2005 — it’s growing more and more difficult for authors to get their books noticed.
For a mainstream publisher, getting media attention for a new title can be as easy as saying, “We’re behind this book. Interview the author, please.”