How much advance book promotion do you really need? Can you allot too much lead time and too much of your resources to advance book publicity?
The time to begin a book promotion campaign is before the book’s publication. Every author and publisher knows that. But this is where confusion can set in.
Advance Book Promotion Options Can Be Confusing
For new authors and publishers, it can be confusing to know how long before publication a book promotion campaign should begin. How would you know how much time and money you should invest in advance book publicity?