For authors and publishers, the best time to get excited about a telephone radio interview is after the radio interview has aired. Yes, it’s wonderful when your wish to appear on a radio show by telephone turns into an invitation. But until the radio interview actually airs, a radio interview is still only a hope. There are so many things that can go wrong with a telephone radio interview, and most of those problems with radio interviews happen right at the beginning — when you schedule the radio show.
An Author’s Clever Book Promotion Model
Book promotion brilliance is a privilege to see and experience. What is book promotion brilliance? That is my phrase for great marketing ideas that I sometimes come across, suddenly and powerfully. I stumbled across one such brilliant book promotion example this morning.
Well, I say that I stumbled across a brilliant book promotion example. Actually, I was handed a great example of book publicity by a forever (and ever and ever) friend, Paul Amirault (more about the forever and ever and ever part later).
Cindy, a fellow publicist and good friend, recently asked me, “Do you ever use a news clipping service? I recently did an article marketing campaign for a corporate client, and I’d love to track all of the pickups the article has received. But they don’t always pop up in Google alerts.”
It was an interesting question. Cindy the publicist handles corporate clients and not members of the book publishing community, but there is some overlap between what we do. She knows that, as a book publicist, I frequently conduct book promotion campaigns that include print media outreach as well as strategic article marketing.
Would you like to enhance your reader base? Indie authors and publishers have long used book publicity to accomplish a variety of worthy goals, whether it’s to turn their book into a calling card; to build brand; to gain recognition and prestige; to persuade or inform a target audience; or to simply increase their readership.
In other words, although book promotion can be a part of an indie author’s overall marketing strategy, sometimes an author or publisher has a far more straightforward goal: to enhance their readership base.
Advance Book Publicity Is the Only the Beginning
How to Create Book Buzz After the Book’s Publication
Disseminate Your Messages and Start the Book Buzz
This Is the Prime Time for Book Promotion
Congratulations to Peyton Manning on your Super Bowl 2016 win. And congratulations for having a HarperEntertainment book you coauthored called Manning: A Father, His Sons and a Football Legacy available for purchase.
Nothing says book sales opportunity the way that winning the Super Bowl 50 does!
If the New England Patriots couldn’t win the Super Bowl this time around (there will be other times for my hometown team), then I’m glad that the Denver Broncos could. And I hope your book sees a sustained sales surge as a result.
Soliciting, and receiving, book blurbs are a necessary part of any book promotion campaign. All authors and publishers know that. But The Los Angeles Review of Books is correct, too. It’s impossible for readers and potential book buyers to take blurbs seriously since, after awhile, all endorsements for books sound the same. Besides which, we know that authors blurb each other’s books so that, when they need endorsements for their own books, the authors whose books they blurbed will return the favor. And so it goes.
Without book blurbs, a book looks naked. With book blurbs, a book looks pimped out.
Independent authors: what’s your Plan B if Amazon fails?
Once upon a time, it hardly mattered to authors and publishers if one book printer or book distributor or bookstore failed. There were so many others that nobody would miss it all that much.
But now we have independent authors and small publishers that rely solely on Amazon’s ecosystem (through CreateSpace and KDP) to publish, print, and distribute their books. Need a book cover for your printed book? You can use Amazon’s Cover Creator to design one. Need a cover for your ebook? You’re in luck; Amazon has a Cover Creator tool for your Kindle ebook, too. The only hitch is that, once you’ve used Cover Creator to create the cover, Amazon owns that cover. You can’t take it with you — if, for example, you wanted to bring your book to iUniverse, Lulu, or IngramSpark, or even to a traditional offset printing company.
We all work hard to create book promotion opportunities. That’s why serendipitous book publicity opportunities are so welcome. How would you like to generate unexpected book publicity opportunities? An invitation to appear on a radio show that comes your way while you’re busy doing other things — such as writing books? Perfect!
How do you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That’s easy, and you don’t even have to be a book publicist, or an especially aggressive author to do it. With a little bit of savvy self-marketing, you can get radio show opportunities even when you’re not reaching out for them.
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books. Book discovery, then, is tied into book promotion and brand building which, in turn, directly affects book sales.