If you’re like most authors, you’ve probably figured out how to use Google Analytics, or whatever metrics your web site host or blog host offers to determine how many readers have viewed your web site or blog. That’s important, because the amount of traffic you’re getting helps determine how effectively your efforts to increase your reader base are working.
Book publicists who snare book reviews for authors always want to give novelists and experts what they want: positive, affirmative book reviews. We want authors to feel good about their books, and all book publicists have worked with authors whose egos have been shattered by criticism of their writing. It’s particularly hard for book publicists to read negative book reviews since, as book publicists, we take on only projects in which we strongly believe. That means a negative book review doesn’t only reflect poorly on the author. It also is a statement about a book publicist’s judgment, and a book publicist’s reputation is only as good as the last book he or she promoted…so negative book reviews affect a book publicist’s bottom line, too.