Soliciting, and receiving, book blurbs are a necessary part of any book promotion campaign. All authors and publishers know that. But The Los Angeles Review of Books is correct, too. It’s impossible for readers and potential book buyers to take blurbs seriously since, after awhile, all endorsements for books sound the same. Besides which, we know that authors blurb each other’s books so that, when they need endorsements for their own books, the authors whose books they blurbed will return the favor. And so it goes.
Without book blurbs, a book looks naked. With book blurbs, a book looks pimped out.
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books. Book discovery, then, is tied into book promotion and brand building which, in turn, directly affects book sales.
Disowning their own books generally is not something authors do for book publicity…but the io9 10 Great Authors Who Disowned Their Own Books list should make an author who’s in the midst of a book promotion campaign stop and think. Sure, every author finds it natural to say, “My book is important, and that’s why I’m working so hard to enhance its book discovery potential.” But what happens when authors specifically ask readers to not buy their books? How does that work out for them?
According to UrbanDictionary.com, blogophobia is real. This book publicist isn’t making it up, which is a relief, because this book publicist has inventophiba (which is not a term you’ll find in UrbanDictionary.com, by the way: fear of making things up.
Since I tell every author and publisher who listen that blogging is an integral part of every book promotion campaign, I can’t help but notice how much of the time I receive push-back. Few authors or publishers argue. They understand that blogging does, indeed, drive traffic to book web sites which is a first step toward promoting books.
Is your book promotion campaign on the rocks? If your book is with a major publishing house, and your book publicity campaign has stalled before it started, then it might be because your in-house book publicist has James Patterson Syndrome.
Check out the New York Times‘s article about the attention a James Patterson books gets from its publisher. Because Patterson’s vast number of books reliably bring in a tremendous sum of money for his publisher, Little, Brown & Co. gives Patterson’s books all of the attention and nurturing they need — possibly to the detriment of other books that haven’t yet proven themselves as moneymakers.
When was the first time you heard the phrase “Miley Ray Cyrus?” For those of us who don’t have kids who are glued to the Disney Channel, and who begged for Hannah Montana merchandise or concert tickets, the answer might well be “within the year” (or, specifically, when a magazine published some “artistic” photos of her with her father that some people found troubling).
Anyway, Miley Ray Cyrus was going to be the next…well, whomever teenage singers and actors are hoping to grow up to be these days.