There’s a news story breaking, and you have just the expertise the media is looking for. Your name (and your book’s title) could be all over the news. And your publisher is … where? And your publicist is…working on what?
Publishers mean well. They’d love to be able to devote their full-time attention to all of their authors, all of the time. But, obviously, they can’t. They have a prescribed time period during which they can work on your book promotion campaign. And if a national news story that could catapult your book into the headlines breaks after — or before — that time interval, they must let the opportunity slip by.
But you don’t have to experience the frustration of lost media opportunities any longer. You can take advantage of every media opportunity, in real time, with our Instant Response Media Campaign.
How it works: We send a concise email pitch a targeted list of media decision makers as time-sensitive stories are unfolding to generate interview opportunities instantly. You get air-time and recognition in print and on the Web — and your book gets the visibility it deserves while the topic is on the minds of potential readers.
Our Instant Response Media Campaigns fill gaps – which authors always find frustrating and disappointing – left by the old-fashioned approach to book promotion that says “once we’ve contacted the media, we’re finished” or “sorry, but we can’t promote you until your book is on the shelves.”
You can engage S. J. Miller Communications to contact the media as a news story is breaking for a one-time fee ($1,200 for the first eblast; subsequent dispatches for up to 30 days can be purchased at a discounted fee). Or you can retain our services to bird-dog the news for you and send out a pitch your expertise every time a breaking news story ufolds at a time when you’d be available for interviews (up to once a month) for a monthly fee.
Learn about our additional online book publicity services.