Although this book publicist hasn’t yet read David Brock’s new book, Killing the Messenger: The Right-Wing Plot to Derail Hillary Clinton and hijack Your Government, she does know an amazingly fortunate book promotion opportunity when she sees it. Wow! Brock’s book was featured today on CNN.com in an article called David Brock’s new book takes on GOP, New York Times.
Even someone who’s jaw isn’t on the floor when she sees book reviews unexpectedly achieve the prominence in important venues such as CNN.com, and who doesn’t think of “book promotion opportunities” before all else when she’s reading the news <winking while her tongue is firmly planted in her cheek>, would be impressed with David Brock’s good luck.
Then again, it took more than good luck for David Brock to score this book promotion opportunity. It took a combination of factors. It took a strong, opinionated, and credible voice tackling a timely and controversial topic (that made the book newsworthy), and it took reaching out to the right reporter at the right media outlet at the right time.
Good work, David Brock, and congratulations. I hope the numbers on Amazon reflect this book promotion coup, and I hope your book sales continue to benefit from it for a long time to come. Also, I hope this book promotion opportunity is just the beginning of many book publicity opportunities for you. And I predict that it will be.