For authors and publishers, the best time to get excited about a telephone radio interview is after the radio interview has aired. Yes, it’s wonderful when your wish to appear on a radio show by telephone turns into an invitation. But until the radio interview actually airs, a radio interview is still only a hope. There are so many things that can go wrong with a telephone radio interview, and most of those problems with radio interviews happen right at the beginning — when you schedule the radio show.
Congratulations to Peyton Manning on your Super Bowl 2016 win. And congratulations for having a HarperEntertainment book you coauthored called Manning: A Father, His Sons and a Football Legacy available for purchase.
Nothing says book sales opportunity the way that winning the Super Bowl 50 does!
If the New England Patriots couldn’t win the Super Bowl this time around (there will be other times for my hometown team), then I’m glad that the Denver Broncos could. And I hope your book sees a sustained sales surge as a result.
As authors who have met me (or who have followed my book promotion blog here or at the Huffington Post) know, I’m a strong support of independent book publishing and independent authors. I think it’s empowering to write a book, publish a book, design a book, produce a book, and market a book without the restrictions that might be imposed by a traditional book publisher.
That said, there are times when a book publisher’s imprint can vastly increase a book’s promotion potential. When a major publisher gets behind a book, then that book does have the publisher’s brand behind it. And imagine this: what if you’ve written a book that would be pleasing to Massachusetts-based sports fans (the way that Rob Gronkowski is), and your publisher is Jeter Publishing?
Independent authors: what’s your Plan B if Amazon fails?
Once upon a time, it hardly mattered to authors and publishers if one book printer or book distributor or bookstore failed. There were so many others that nobody would miss it all that much.
But now we have independent authors and small publishers that rely solely on Amazon’s ecosystem (through CreateSpace and KDP) to publish, print, and distribute their books. Need a book cover for your printed book? You can use Amazon’s Cover Creator to design one. Need a cover for your ebook? You’re in luck; Amazon has a Cover Creator tool for your Kindle ebook, too. The only hitch is that, once you’ve used Cover Creator to create the cover, Amazon owns that cover. You can’t take it with you — if, for example, you wanted to bring your book to iUniverse, Lulu, or IngramSpark, or even to a traditional offset printing company.
We all work hard to create book promotion opportunities. That’s why serendipitous book publicity opportunities are so welcome. How would you like to generate unexpected book publicity opportunities? An invitation to appear on a radio show that comes your way while you’re busy doing other things — such as writing books? Perfect!
How do you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That’s easy, and you don’t even have to be a book publicist, or an especially aggressive author to do it. With a little bit of savvy self-marketing, you can get radio show opportunities even when you’re not reaching out for them.
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books. Book discovery, then, is tied into book promotion and brand building which, in turn, directly affects book sales.
Yes, Mark Zuckerberg, famed founder of Facebook, has launched an online book club. Now, what does that mean for book sales? Take a guess. Go ahead.
Sales of the first Mark Zuckerberg selection, The End of Power, have soared. The Telegraph‘s Rhiannon Williams provides these details:
Could Mark Zuckerberg, the founder of Facebook, be the biggest thing to happen to book publicity since Oprah? If he has his way, he will.
According to CNN.com, Mark Zuckerberg has committed to starting a book club in 2015. He will read a book every two weeks, and he has invited his Facebook followers (and, presumably, the media) to join him. Mark Zuckerberg is calling 2015 “a year of books.” Amen to that!
Believe it or not, here’s a book publicity tool you once had and will probably want again for the duration of your book promotion campaign: a landline.
Yes, as a citizen of the world (besides being a book publicist), I know that just about everyone has traded in his or her landline for a cell phone. It’s the economical and reasonable way to go. Why pay for landline telephone service that you don’t need?
Can Twitter be part of your book marketing and book publicity campaign? It can, according to what this book publicist has seen and what novelist Helen Clark has experience (see her excellent Huffington Post blog, “Making Twitter Work for Your Book“).
Twitter, like blogging, can connect authors with their target readership quickly, and can be instantly gratifying. Book marketing means making those connections, and using those connections to build your brand, and Twitter can be an important part of the platform that you use to sell your books and your expertise. In other words, yes, Twitter can be part of your book marketing and book publicity campaign.