Although this book publicist hasn’t yet read David Brock’s new book, Killing the Messenger: The Right-Wing Plot to Derail Hillary Clinton and hijack Your Government, she does know an amazingly fortunate book promotion opportunity when she sees it. Wow! Brock’s book was featured today on CNN.com in an article called David Brock’s new book takes on GOP, New York Times.
Even someone who’s jaw isn’t on the floor when she sees book reviews unexpectedly achieve the prominence in important venues such as CNN.com, and who doesn’t think of “book promotion opportunities” before all else when she’s reading the news <winking while her tongue is firmly planted in her cheek>, would be impressed with David Brock’s good luck.
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books. Book discovery, then, is tied into book promotion and brand building which, in turn, directly affects book sales.
Could Mark Zuckerberg, the founder of Facebook, be the biggest thing to happen to book publicity since Oprah? If he has his way, he will.
According to CNN.com, Mark Zuckerberg has committed to starting a book club in 2015. He will read a book every two weeks, and he has invited his Facebook followers (and, presumably, the media) to join him. Mark Zuckerberg is calling 2015 “a year of books.” Amen to that!
The best book publicity opportunities are in the news. Any time you, as an author or book publisher, can tie your topic into a front-burner news story, you have an opportunity to promote your book. Your expertise is just what the media needs, and if your book publicist (or if you, acting as your own book publicist), let the media know you’re available for interviews, you may just score some.
How is your social network shaping up? Have you begun to put all of your social networking accounts in order so they can help you build your author platform? Book promotion is more than just reaching out to the media. Book publicity also means connecting with readers through blogging, via the social networks that were built specifically for book lovers (such as GoodReads and Shelfari), and the basic social networks (Twitter, Facebook, LinkedIn, et al.) that also serve as highly effective SEO tools for authors. Is your book publicist ready to step in and take your social networking efforts to the next level? Or is your book publicist still doing all of the same things she was doing 20 years ago to the exclusion of tapping into the potential of social networking for book publicity?
Disowning their own books generally is not something authors do for book publicity…but the io9 10 Great Authors Who Disowned Their Own Books list should make an author who’s in the midst of a book promotion campaign stop and think. Sure, every author finds it natural to say, “My book is important, and that’s why I’m working so hard to enhance its book discovery potential.” But what happens when authors specifically ask readers to not buy their books? How does that work out for them?
Why don’t we hear more about eBook promotion? According to Futurebook, a digital blog from The Bookseller, the media still are reluctant to take eBooks seriously. And this book publicist, too, has noticed that few authors make the round of broadcast media shows as part of their book publicity campaigns. Traditional book review outlets, too, seem to be taking a wait-and-see attitude about eBooks. It’s as if traditional book reviewers are taking a wait-and-see attitude. If eBooks really catch, on then traditional book reviewers might start to take them seriously.
How much should you expect to pay for your book publicity campaign? There are several variables involved, so it’s tough to predict exactly how much you’ll have to spend to promote your book. The cost will vary from one author to another, and it will depend on the specifics of your book publicity campaign. But here are the costs to consider when you’re planning your author publicity budget:
Ebook publishing can be a quick and effective way to disseminate your message.
This morning, a friend let me know that her nonprofit organization had raised $30,000 to provide ten K9 vests to police departments in one year. What a wonderful accomplishment! In congratulating her, I asked my friend whether she would consider writing an eBook about the importance of providing police departments with K9 vests. It would be an honor for me to then conduct an eBook promotion campaign for her nonprofit as long as she’s willing to approve media materials and act as a spokesperson for the organization. It’s easy enough to learn about eBook publishing, I promised her, and I’d handle her eBook’s editing, and the conversion of her Word or PDF file to Kindle’s mobi format (and to Barnes and Noble’s Nook format, too, if she were interested in even wider eBook distribution).