Tag Archives: book publicist

Bad Book Publicity?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] They say there’s no such thing as bad publicity, and I’d interpret that to mean there’s no such thing as bad book publicity, either. Sometimes, I would agree with … Continue reading

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This is something authors should not do for book publicity!

Disowning their own books generally is not something authors do for book publicity…but the io9 10 Great Authors Who Disowned Their Own Books list should make an author who’s in the midst of a book promotion campaign stop and think. … Continue reading

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Backflip for book promotion?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Would you do a backflip for book promotion? Book publicists frequently hear from authors who say, “I want a viral book marketing campaign. Do you orchestrate viral book marketing … Continue reading

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Book Publicity for…What Kind of Books?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Since the book publishing world is changing all the time, I rarely comment on the technological revolution that’s taking place all around us. It’s enough to say that indie … Continue reading

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The Challenge of Author Radio Interviews

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] The challenges of author radio interviews are legion (and legendary), but so are their benefits for book publicity campaigns…and that’s why we put up with them. Sometimes, it seems … Continue reading

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Don’t Make Your Book Publicist Play Guessing Games

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Don’t make your book publicist play guessing games when you embark on a book promotion partnership with her. Tell her what you need, when you need it. Your silence … Continue reading

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Book Publicity’s True Cost

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] How much should you expect to pay for your book publicity campaign? There are several variables involved, so it’s tough to predict exactly how much you’ll have to spend … Continue reading

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eBook Publishing to Spread the Word

Ebook publishing can be a quick and effective way to disseminate your message. This morning, a friend let me know that her nonprofit organization had raised $30,000 to provide ten K9 vests to police departments in one year. What a … Continue reading

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Book Discovery and Your Alumni Network

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Whether your book marketing project involves ebook promotion or traditional book publicity, there’s one strategy you’ll want to employ. That’s tapping into your alumni network. Your college alumni network … Continue reading

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Book Promotion Opportunities by Hook

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Book promotion opportunities are what happens to you while you’re busy making other plans. My apologies to John Lennon, but it’s true. You can plan a book promotion campaign. … Continue reading

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