Tag Archives: book publicist

The Today Show gives Rick Sanchez a book promotion opportunity. Ugh!

It amazes and disturbs me that NBC’s “Today Show” (or, at least, the “Today Show” portion of the MSNBC web site) gave former CNN anchor, Rick Sanchez — now most famous for venting his Anti-Semitic perspective on a national radio show — a book promotion opportunity. Check out the last sentence of the story, if you have the stomach for it, which mentions Sanchez’s new book (the title of which, please notice, I am not mentioning here).

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A book promtion opportunity — if you make it happen.

I agreed that the news story was perfect, and now would be a good time to pitch the media on scheduling interviews for my client. That’s how book promotion works best. The author’s topic is in the news. The book publicist contacts media outlets, and pitches the author’s expertise or opinion or insight, and the media schedules interviews.

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Book promotion and self-publishing.

As a book publicist, I’m fielding a whole lot of questions about book publishing these days. People seem to understand that, while landing a publishing contract with a mainstream publisher is still the Holy Grail, it’s also possible to self publish without stigmatizing the book project — and while enjoying all the benefits of publishing a book. A self-published book, of course, can serve as a calling card, help disseminate messages, build credibility — and, perhaps, even generate some revenue, over time, given a successful book promotion campaign.

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A book promotion opportunity from PW Select

Here’s a book promotion opportunity for self-published authors that I don’t necessarily endorse. But, as a book publicist, I do feel obligated to share it.

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Sometimes, it’s okay when book promotion venues leave the airwaves.

Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.

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Lost book promotion opportunity

Yesterday, one of my clients nearly lost a book promotion opportunity. I’d set up a radio interview for the author with the producer. It was to be the author’s first radio interview ever — not only for this book promotion campaign. So I was eager to hear the interview and listened to the radio show online as it streamed live.

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Feeling bad about providing a book promotion opportunity?

I just came across a wonderful blog entry by Laurie Gold who provides book reviews for Publishers Weekly called “The Painful Side of Reviewing.” In it, Gold reveals that the painful side of writing a negative book review isn’t having to read a bad book. Rather, it’s having to hurt an author’s (and a publisher’s) feelings.

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Get over blogophobia to reap book promotion benefits

According to UrbanDictionary.com, blogophobia is real. This book publicist isn’t making it up, which is a relief, because this book publicist has inventophiba (which is not a term you’ll find in UrbanDictionary.com, by the way: fear of making things up.

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Book promotion campaigns include Twitter

These days, most successful book promotion campaigns include social networking. Even those authors and publishers who don’t have legions of fans, followers, or online friends usually have relatives and former classmates who are willing to brag that someone they know and love has a new book out — and word can spread pretty quickly through cyberspace. It’s not exactly the viral marketing campaign that, say, turned us all onto Jib and Jab — but, in fact, letting your followers at Twitter and your friends at Facebook, and so forth, know about your current or upcoming work is just a smart, core component of a comprehensive book promotion campaign.

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Disappointing book promotion news — times two

From a book promotion and book sales standpoint, it’s hard to know which news is more disappointing: 1) Glenn Beck’s novel, which was panned by critics, is the number one New York Times bestseller or 2) Larry King’s CNN talk show will end in the autumn.

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