Tag Archives: book publicist

The Challenge of Author Radio Interviews

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] The challenges of author radio interviews are legion (and legendary), but so are their benefits for book publicity campaigns…and that’s why we put up with them. Sometimes, it seems … Continue reading

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Don’t Make Your Book Publicist Play Guessing Games

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Don’t make your book publicist play guessing games when you embark on a book promotion partnership with her. Tell her what you need, when you need it. Your silence … Continue reading

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Book Publicity’s True Cost

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] How much should you expect to pay for your book publicity campaign? There are several variables involved, so it’s tough to predict exactly how much you’ll have to spend … Continue reading

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eBook Publishing to Spread the Word

Ebook publishing can be a quick and effective way to disseminate your message. This morning, a friend let me know that her nonprofit organization had raised $30,000 to provide ten K9 vests to police departments in one year. What a … Continue reading

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Book Discovery and Your Alumni Network

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Whether your book marketing project involves ebook promotion or traditional book publicity, there’s one strategy you’ll want to employ. That’s tapping into your alumni network. Your college alumni network … Continue reading

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Book Promotion Opportunities by Hook

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Book promotion opportunities are what happens to you while you’re busy making other plans. My apologies to John Lennon, but it’s true. You can plan a book promotion campaign. … Continue reading

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Author publicity begins with book discovery

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Book publicity and, ultimately, book sales begin with book discovery. For the media to find your book, and for readers to learn about your book (thus, enabling readers to … Continue reading

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Borders’ bankruptcy is a nightmare for book promotion.

Borders’ bankruptcy is not only a nightmare for book promotion, but it’s also a horror show for everyone who loves books. Continue reading

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One final book promotion push for Oprah Winfrey’s show

It looks as though the “Oprah Winfrey Show” is set to provide one final book promotion push for an incredibly fortunate book. And — this may or may not shock you, but — the lucky book in question is a book about the “Oprah Winfrey Show.” Continue reading

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New book promotion blog

For authors and publishers who follow my book promotion blog, you’ll notice a new look and feel. I’ve transitioned from a Movable Type blog to a WordPress blog, and I’m now getting up to speed on the new functionality. As … Continue reading

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