Tag Archives: book publicist
Sometimes, it’s okay when book promotion venues leave the airwaves.
Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.
Lost book promotion opportunity
Yesterday, one of my clients nearly lost a book promotion opportunity. I’d set up a radio interview for the author with the producer. It was to be the author’s first radio interview ever — not only for this book promotion campaign. So I was eager to hear the interview and listened to the radio show online as it streamed live.
Feeling bad about providing a book promotion opportunity?
I just came across a wonderful blog entry by Laurie Gold who provides book reviews for Publishers Weekly called “The Painful Side of Reviewing.” In it, Gold reveals that the painful side of writing a negative book review isn’t having to read a bad book. Rather, it’s having to hurt an author’s (and a publisher’s) feelings.
Get over blogophobia to reap book promotion benefits
According to UrbanDictionary.com, blogophobia is real. This book publicist isn’t making it up, which is a relief, because this book publicist has inventophiba (which is not a term you’ll find in UrbanDictionary.com, by the way: fear of making things up.
Book promotion campaigns include Twitter
These days, most successful book promotion campaigns include social networking. Even those authors and publishers who don’t have legions of fans, followers, or online friends usually have relatives and former classmates who are willing to brag that someone they know and love has a new book out — and word can spread pretty quickly through cyberspace. It’s not exactly the viral marketing campaign that, say, turned us all onto Jib and Jab — but, in fact, letting your followers at Twitter and your friends at Facebook, and so forth, know about your current or upcoming work is just a smart, core component of a comprehensive book promotion campaign.
Disappointing book promotion news — times two
From a book promotion and book sales standpoint, it’s hard to know which news is more disappointing: 1) Glenn Beck’s novel, which was panned by critics, is the number one New York Times bestseller or 2) Larry King’s CNN talk show will end in the autumn.
Yes, Virginia, you can promote self-published books!
Not so long ago, even this book publicist thought it was nearly impossible to conduct book promotion campaigns for self-published books. But enterprising book publicists consider each book on an individual basis when deciding whether or not to take on a project, and after I’d conducted a few amazingly successful book promotion campaigns for a few great self-published books, I became a believer. Yes, you can successfully (and unapologetically) promote a self-published book.
I wonder if this was a book promotion ploy.
I wonder if this was all a book promotion ploy on the part of Fergie. Sarah Ferguson, if you haven’t yet heard, will appear on the Oprah Winfrey Show to talk about her recent, um, mishap.
Does John Grisham need another book promotion opportunity?
Does John Grisham need another book promotion opportunity? Maybe not, but that doesn’t mean he turned down a book promotion opportunity when NBC’s “Today Show” offered him one. Grisham appeared on “Today Show” yesterday to promote his new (and his first) children’s book, Theodore Boone: Kid Lawyer which is about a 13-year-old who gives legal advice to his friends.
Talk about a book promotion coup!
Talk about a book promotioni coup! Imagine making Oprah.com’s list of favorite women writers. How lucky are Jodi Picoult, Elizabeth Berg, Alice Munro, Toni Morrison, Kathryn Stockett, Anchee Min, Maya Angelou, Amy Bloom, Gaile Parkin, Louise Erdrich, and others?