- Tania Pryputniewicz on Book Promotion for Poetry by Author Carol Grever
- Kell Brigan on Book promotion prospects for self-published books, too
- Phil Bolsta on Book promotion prospects for self-published books, too
- James Catanich on Book promotion prospects for self-published books, too
- Christi Moné Marie on Book promotion prospects for self-published books, too
Tag Archives: Book promotion
For authors and publishers who follow my book promotion blog, you’ll notice a new look and feel. I’ve transitioned from a Movable Type blog to a WordPress blog, and I’m now getting up to speed on the new functionality. As … Continue reading
Facebook, Twitter, and other social networking sites can be important and highly-effective components of a comprehensive book promotion campaign. But this book publicist wouldn’t make social networking the sole component of a book promotion campaign; social networking — at least, at the moment — means sacrificing several things including privacy.
The world’s best opportunity is pretty easy to come by. All you have to do is become president of the United States. Do that, and your new children’s book will be published by Random House; enjoy a first print run of half a million copies; garner as much media attention as it can handle; and rake in the cash (in this case, I’m glad to report, the cash will be donated to a scholarship fund for children of disabled war veterans).
Book promotion isn’t always about selling books. Sometimes, book promotion is also about knowing how very much you are loved.
A book promotion campaign isn’t an advertising campaign. Don’t confuse the two.
It amazes and disturbs me that NBC’s “Today Show” (or, at least, the “Today Show” portion of the MSNBC web site) gave former CNN anchor, Rick Sanchez — now most famous for venting his Anti-Semitic perspective on a national radio show — a book promotion opportunity. Check out the last sentence of the story, if you have the stomach for it, which mentions Sanchez’s new book (the title of which, please notice, I am not mentioning here).
I agreed that the news story was perfect, and now would be a good time to pitch the media on scheduling interviews for my client. That’s how book promotion works best. The author’s topic is in the news. The book publicist contacts media outlets, and pitches the author’s expertise or opinion or insight, and the media schedules interviews.
As a book publicist, I’m fielding a whole lot of questions about book publishing these days. People seem to understand that, while landing a publishing contract with a mainstream publisher is still the Holy Grail, it’s also possible to self publish without stigmatizing the book project — and while enjoying all the benefits of publishing a book. A self-published book, of course, can serve as a calling card, help disseminate messages, build credibility — and, perhaps, even generate some revenue, over time, given a successful book promotion campaign.
Here’s a book promotion opportunity for self-published authors that I don’t necessarily endorse. But, as a book publicist, I do feel obligated to share it.
Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.