Tag Archives: Book promotion

A Book Publicist’s Take on Negative Book Reviews

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Book publicists who snare book reviews for authors always want to give novelists and experts what they want: positive, affirmative book reviews. We want authors to feel good about … Continue reading

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Don’t Frustrate This Book Publicist or Yourself!

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Don’t frustrate this book publicist or yourself! If you’re seeking traditional book reviews for your novel, then approach book publicists between four and six months before your book’s publication … Continue reading

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How to Blow a Book Promotion Opportunity

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Would you like to see a great example of how to blow a book promotion opportunity? I give you Joan Rivers who walked out on an interview with CNN’s … Continue reading

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Bad Book Publicity?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] They say there’s no such thing as bad publicity, and I’d interpret that to mean there’s no such thing as bad book publicity, either. Sometimes, I would agree with … Continue reading

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This is something authors should not do for book publicity!

Disowning their own books generally is not something authors do for book publicity…but the io9 10 Great Authors Who Disowned Their Own Books list should make an author who’s in the midst of a book promotion campaign stop and think. … Continue reading

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Backflip for book promotion?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Would you do a backflip for book promotion? Book publicists frequently hear from authors who say, “I want a viral book marketing campaign. Do you orchestrate viral book marketing … Continue reading

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Book Publicity for…What Kind of Books?

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Since the book publishing world is changing all the time, I rarely comment on the technological revolution that’s taking place all around us. It’s enough to say that indie … Continue reading

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Don’t Make Your Book Publicist Play Guessing Games

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Don’t make your book publicist play guessing games when you embark on a book promotion partnership with her. Tell her what you need, when you need it. Your silence … Continue reading

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Book Publicity’s True Cost

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] How much should you expect to pay for your book publicity campaign? There are several variables involved, so it’s tough to predict exactly how much you’ll have to spend … Continue reading

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Book Promotion Opportunities by Hook

By Stacey J. Miller, Book Publicist S. J. Miller Communications [email protected] Book promotion opportunities are what happens to you while you’re busy making other plans. My apologies to John Lennon, but it’s true. You can plan a book promotion campaign. … Continue reading

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