Tag Archives: Book promotion

New book promotion blog

For authors and publishers who follow my book promotion blog, you’ll notice a new look and feel. I’ve transitioned from a Movable Type blog to a WordPress blog, and I’m now getting up to speed on the new functionality. As … Continue reading

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Book promotion in exchange for privacy?

Facebook, Twitter, and other social networking sites can be important and highly-effective components of a comprehensive book promotion campaign. But this book publicist wouldn’t make social networking the sole component of a book promotion campaign; social networking — at least, at the moment — means sacrificing several things including privacy.

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Want the world’s best book promotion opportunity?

The world’s best opportunity is pretty easy to come by. All you have to do is become president of the United States. Do that, and your new children’s book will be published by Random House; enjoy a first print run of half a million copies; garner as much media attention as it can handle; and rake in the cash (in this case, I’m glad to report, the cash will be donated to a scholarship fund for children of disabled war veterans).

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Imagine if your lost manuscript gathered this much book publicity.

Book promotion isn’t always about selling books. Sometimes, book promotion is also about knowing how very much you are loved.

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Book promotion thought for the day.

A book promotion campaign isn’t an advertising campaign. Don’t confuse the two.

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The Today Show gives Rick Sanchez a book promotion opportunity. Ugh!

It amazes and disturbs me that NBC’s “Today Show” (or, at least, the “Today Show” portion of the MSNBC web site) gave former CNN anchor, Rick Sanchez — now most famous for venting his Anti-Semitic perspective on a national radio show — a book promotion opportunity. Check out the last sentence of the story, if you have the stomach for it, which mentions Sanchez’s new book (the title of which, please notice, I am not mentioning here).

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A book promtion opportunity — if you make it happen.

I agreed that the news story was perfect, and now would be a good time to pitch the media on scheduling interviews for my client. That’s how book promotion works best. The author’s topic is in the news. The book publicist contacts media outlets, and pitches the author’s expertise or opinion or insight, and the media schedules interviews.

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Book promotion and self-publishing.

As a book publicist, I’m fielding a whole lot of questions about book publishing these days. People seem to understand that, while landing a publishing contract with a mainstream publisher is still the Holy Grail, it’s also possible to self publish without stigmatizing the book project — and while enjoying all the benefits of publishing a book. A self-published book, of course, can serve as a calling card, help disseminate messages, build credibility — and, perhaps, even generate some revenue, over time, given a successful book promotion campaign.

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A book promotion opportunity from PW Select

Here’s a book promotion opportunity for self-published authors that I don’t necessarily endorse. But, as a book publicist, I do feel obligated to share it.

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Sometimes, it’s okay when book promotion venues leave the airwaves.

Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.

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