Tag Archives: Book promotion
I agreed that the news story was perfect, and now would be a good time to pitch the media on scheduling interviews for my client. That’s how book promotion works best. The author’s topic is in the news. The book publicist contacts media outlets, and pitches the author’s expertise or opinion or insight, and the media schedules interviews.
As a book publicist, I’m fielding a whole lot of questions about book publishing these days. People seem to understand that, while landing a publishing contract with a mainstream publisher is still the Holy Grail, it’s also possible to self publish without stigmatizing the book project — and while enjoying all the benefits of publishing a book. A self-published book, of course, can serve as a calling card, help disseminate messages, build credibility — and, perhaps, even generate some revenue, over time, given a successful book promotion campaign.
Here’s a book promotion opportunity for self-published authors that I don’t necessarily endorse. But, as a book publicist, I do feel obligated to share it.
Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.
Yesterday, one of my clients nearly lost a book promotion opportunity. I’d set up a radio interview for the author with the producer. It was to be the author’s first radio interview ever — not only for this book promotion campaign. So I was eager to hear the interview and listened to the radio show online as it streamed live.
I just came across a wonderful blog entry by Laurie Gold who provides book reviews for Publishers Weekly called “The Painful Side of Reviewing.” In it, Gold reveals that the painful side of writing a negative book review isn’t having to read a bad book. Rather, it’s having to hurt an author’s (and a publisher’s) feelings.
No one ever said garnering book promotion opportunities was easy. But there’s a challenging road to book publicity success, and then there’s a far tougher road.
From a book promotion and book sales standpoint, it’s hard to know which news is more disappointing: 1) Glenn Beck’s novel, which was panned by critics, is the number one New York Times bestseller or 2) Larry King’s CNN talk show will end in the autumn.