Category Archives: Book Promotion

Like all professionals, a book promotion specialist has her tools of the trade. One of the most important is the relationship she builds with each and every one of her media contacts. The identity of those TV and radio producers, … Continue reading →

Here’s how to garner an instant book promotion opportunity. Sell your book to a producer who creates a successful film best upon your book, and then have that film be nominated for an Oscar. There you have it: a chance to create buzz about your book. Continue reading →

Shaun Rein, author of the upcoming book, The End of Cheap China: Economic and Cultural Trends That Will Disrupt the World, shares his perspective on book promotion and book marketing in a Forbes article, Three Tips on Making Your Book a Bestseller. Continue reading →

Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion, they don’t have to get involved in it. They can simply suggest that authors engage in online book promotion, and then step back and wait to see the results. It’s good for the publisher’s budget and easy on their resources, and it keeps authors busy. Continue reading →