Monthly Archives: August 2010

Sometimes, it’s okay when book promotion venues leave the airwaves.

Book publicists are happiest when they hear about new radio shows and new television shows, and new magazines and new newspapers, and new sites and new blogs, and book publicists are usually at their unhappiest when they learn about book promotion opportunities’ drying up. No book publicist I encountered was glad to hear that “Oprah” was leaving the airwaves, for instance.

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Lost book promotion opportunity

Yesterday, one of my clients nearly lost a book promotion opportunity. I’d set up a radio interview for the author with the producer. It was to be the author’s first radio interview ever — not only for this book promotion campaign. So I was eager to hear the interview and listened to the radio show online as it streamed live.

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