Monthly Archives: June 2010

Disappointing book promotion news — times two

From a book promotion and book sales standpoint, it’s hard to know which news is more disappointing: 1) Glenn Beck’s novel, which was panned by critics, is the number one New York Times bestseller or 2) Larry King’s CNN talk show will end in the autumn.

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Yes, Virginia, you can promote self-published books!

Not so long ago, even this book publicist thought it was nearly impossible to conduct book promotion campaigns for self-published books. But enterprising book publicists consider each book on an individual basis when deciding whether or not to take on a project, and after I’d conducted a few amazingly successful book promotion campaigns for a few great self-published books, I became a believer. Yes, you can successfully (and unapologetically) promote a self-published book.

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