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Monthly Archives: March 2010
Literary promotion campaigns are enhanced by generosity.
A literary publicist knows one thing for certain: generosity with promotional copies of books will enhance a book promotion campaign while, conversely, stinginess with review copies of books will sabotage a book publicity campaign.
Posted in Book Promotion
Tagged Book promotion, book publicist, book publicity, books, literary promotion, literary publicist, literary publicity
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Want a quick, easy book promotion opportunity?
Want a quick, easy book promotion opportunity? If you’re a healthcare or an insurance expert — or, even better, if you’re a healthcare insurance expert — then you’re in luck if you’re currently promoting your book.
Book promotion is also what you do for other writers.
As a book publicist, I’m biased enough to believe that book promotion describes what we do for my clients: the television, radio, and print interview opportunities that come my clients’ way, the book reviews we garner, the blog and web … Continue reading
Authors on shaky ground should fear book promotion.
As I read between the lines of a March 8, 2010 New York Times article, “Pondering Good Faith in Publishing,” something occurred to me: nonfiction authors who haven’t been 100% concerned about the veracity of their words should fear book promotion opportunities. An appearance on Oprah’s show isn’t the Holy Grail if your work would not hold up under careful scrutiny.
How to minimize book promotion campaign frustrations.
Here’s book promotion frustration #101. A client just emailed me because her publisher’s in-house publicist scheduled a radio show interview for this afternoon, and the radio show producer didn’t call. My client cancelled other appointments to free herself up for this book promotion opportunity. I emailed her the following: