Can entering your nonfiction book or novel in a book contest be a sensible part of your overall book promotion campaign?
Yes, entering book contests can be a great way to garner recognition for your title. But entering book contests only makes sense if you know you have written (or published) a book that’s worthy of recognition.
That is definitely the case with Lynn R. Webster, M.D., author of The Painful Truth: What Chronic Pain Is Really Like and Why It Matters to Each of Us.
Congratulations to Peyton Manning on your Super Bowl 2016 win. And congratulations for having a HarperEntertainment book you coauthored called Manning: A Father, His Sons and a Football Legacy available for purchase.
Nothing says book sales opportunity the way that winning the Super Bowl 50 does!
If the New England Patriots couldn’t win the Super Bowl this time around (there will be other times for my hometown team), then I’m glad that the Denver Broncos could. And I hope your book sees a sustained sales surge as a result.
Have you thought of publishing books? Not long ago, authors who wanted an easy way to publish their books would turn to a company that Author Solutions owned: AuthorHouse, iUniverse, and the like. In fact, it seemed as if Author Solutions, which was later bought by Penguin Random House, owned just about all of the turnkey book publishing solutions for authors.
Although this book publicist hasn’t yet read David Brock’s new book, Killing the Messenger: The Right-Wing Plot to Derail Hillary Clinton and hijack Your Government, she does know an amazingly fortunate book promotion opportunity when she sees it. Wow! Brock’s book was featured today on CNN.com in an article called David Brock’s new book takes on GOP, New York Times.
Even someone who’s jaw isn’t on the floor when she sees book reviews unexpectedly achieve the prominence in important venues such as CNN.com, and who doesn’t think of “book promotion opportunities” before all else when she’s reading the news <winking while her tongue is firmly planted in her cheek>, would be impressed with David Brock’s good luck.
Soliciting, and receiving, book blurbs are a necessary part of any book promotion campaign. All authors and publishers know that. But The Los Angeles Review of Books is correct, too. It’s impossible for readers and potential book buyers to take blurbs seriously since, after awhile, all endorsements for books sound the same. Besides which, we know that authors blurb each other’s books so that, when they need endorsements for their own books, the authors whose books they blurbed will return the favor. And so it goes.
Without book blurbs, a book looks naked. With book blurbs, a book looks pimped out.
As authors who have met me (or who have followed my book promotion blog here or at the Huffington Post) know, I’m a strong support of independent book publishing and independent authors. I think it’s empowering to write a book, publish a book, design a book, produce a book, and market a book without the restrictions that might be imposed by a traditional book publisher.
That said, there are times when a book publisher’s imprint can vastly increase a book’s promotion potential. When a major publisher gets behind a book, then that book does have the publisher’s brand behind it. And imagine this: what if you’ve written a book that would be pleasing to Massachusetts-based sports fans (the way that Rob Gronkowski is), and your publisher is Jeter Publishing?
Independent authors: what’s your Plan B if Amazon fails?
Once upon a time, it hardly mattered to authors and publishers if one book printer or book distributor or bookstore failed. There were so many others that nobody would miss it all that much.
But now we have independent authors and small publishers that rely solely on Amazon’s ecosystem (through CreateSpace and KDP) to publish, print, and distribute their books. Need a book cover for your printed book? You can use Amazon’s Cover Creator to design one. Need a cover for your ebook? You’re in luck; Amazon has a Cover Creator tool for your Kindle ebook, too. The only hitch is that, once you’ve used Cover Creator to create the cover, Amazon owns that cover. You can’t take it with you — if, for example, you wanted to bring your book to iUniverse, Lulu, or IngramSpark, or even to a traditional offset printing company.
We all work hard to create book promotion opportunities. That’s why serendipitous book publicity opportunities are so welcome. How would you like to generate unexpected book publicity opportunities? An invitation to appear on a radio show that comes your way while you’re busy doing other things — such as writing books? Perfect!
How do you garner book publicity opportunities without persistent outreach to radio show producers and radio show hosts, though?
That’s easy, and you don’t even have to be a book publicist, or an especially aggressive author to do it. With a little bit of savvy self-marketing, you can get radio show opportunities even when you’re not reaching out for them.
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books. Book discovery, then, is tied into book promotion and brand building which, in turn, directly affects book sales.