An Author’s Clever Book Promotion Model
Book promotion brilliance is a privilege to see and experience. What is book promotion brilliance? That is my phrase for great marketing ideas that I sometimes come across, suddenly and powerfully. I stumbled across one such brilliant book promotion example this morning.
Well, I say that I stumbled across a brilliant book promotion example. Actually, I was handed a great example of book publicity by a forever (and ever and ever) friend, Paul Amirault (more about the forever and ever and ever part later).
Paul Amirault’s Memoir of Reincarnation and the Titanic
Paul Amirault is a first-time author and independent TV producer who, after 12 years, finished writing — and is most of the way through the process of self-publishing — his first book. It’s a memoir of reincarnation and the Titanic called The Man Who Sent the SOS. He’s decided to use the POD method of book publishing, and he’s quickly become an expert on the art and science of working with CreateSpace and IngramSpark.
This is a professional. Paul Amirault is quick to learn, faster to intuit, and he is very smart.
He quickly understood what was involved in becoming an indie author and self-publisher, and he knows as much about book marketing as anyone who has worked in the book publishing community for a decade. Besides that, Paul has great book marketing ideas, and he shared with me one of the coolest book promotion ideas I’ve come across in a long, long time.
Book Promotion Inspiration Strikes the Author
CreateSpace had sent the proof copies of The Man Who Sent the SOS. Paul knew the book samples would arrive on Tuesday, or Wednesday, at the latest.
Paul also knew that a man can only lose his indie publishing virginity once. That is, he’d only get one shot at opening up the package that contained the advance reader copies of the first book he’d ever self published. And, as a TV producer, he decided to capture it on videotape.
To paraphrase the narrator of a great courtroom reality television show, “The People’s Court” (which Paul Amirault has had no hand in producing, by the way), I’d say this. What you’re about to see is real. The participant is not an actor. He is the actual author who has written, and nearly — nearly, because he hasn’t hit that “accept” button just yet! — published his first book.
See the Book Promotion Video
Click here to see The Great Unboxing Video of Paul Amirault’s first book.
In the video, you’ll see a first-time author’s excitement as he opens the CreateSpace package and pulls out the two proofs of his book. In real time, we watch Paul Amirault see the results of 12 years of labor: the first two, hot-of-the-press copies of The Man Who Sent the SOS.
Like any proud parent who has just created a miracle, Paul looks carefully at all of the book’s parts. He first sees the back cover which is perfect. He then slowly, hopefully, and anxiously turns it over to gaze at the front cover (which he conceptualized before he turned it over to his book cover designer — Shealyn Thomson — who, as you’ll see, rendered it beautifully). Finally, he tenderly turns the pages, letting the truth sink into every cell of his body and every morsel of his being: his first book has become tangible. His first book is a reality. The indie author’s dream has come true.
A Moment of Bliss Becomes Book Promotion Magic
That moment when Paul Amirault holds The Man Who Sent the SOS in his hands for the first time is an interlude that he shares via this video. And now Paul is sharing the video across his social network platforms. So far, the results have been gratifying to watch.
Within 7 hours of sharing his The Great Unboxing Video, Paul’s book promotion video had received 586 views, and 2 shares, via Facebook. As of this writing, Paul Amirault has just completed the blog on his web site that includes a link to YouTube where he has uploaded his book promotion video for The Man Who Sent the SOS.
I’m so pleased and feel incredibly honored to be the book publicist who has the privilege to watch Paul Amirault use his book marketing instincts to let people know about his self-published memoir. The memoir recounts Paul’s journey as he uses past-life regressions to explore a past life that ends with a voyage aboard the Titanic.
Yes. That Titanic.
Reincarnation. Past lives. Titanic. This is heady stuff, and it’s been exhilarating, joyful ride to watch The Man Who Sent the SOS evolve from an idea Paul Amirault conceived to a set of proofs he unboxed, in front of the world, on video.
I know, on the basis of having read an advanced copy of the book, that Paul Amirault’s soul has incarnated before. I’m convinced that mine has as well.
In this lifetime, I have the great fortune to accompany Paul on a book marketing adventure as we explore additional book promotion opportunities together. And I sense that Paul and I have shared journeys together during our past lives. Our friendship is just too cool to have begun only when we met each other during our college years. I have a strong sense that Paul Amirault and I have shared experiences — perhaps some that involve learning, creating, and communing — many times, and many lifetimes, before.