Stacey J. Miller, founder of S. J. Miller Communications (a book promotion firm based in a Boston, Massachusetts suburb), specializes in developing winning media strategies for authors and publishers, and in coordinating national and regional tours. A former in-house publicist for a trade book publisher, she has successfully promoted trade books for nearly two decades. Her clients—ranging from Prentice Hall and McGraw-Hill to independent publishing houses and self-published authors—have enjoyed exposure on top television and radio shows from coast to coast, in major national and local print, and online.
In a recent interview MediaShower interview, Ms. Miller shares advice about online book promotion and author publicity.
She is the author of a bestselling self-published book, 101 Recipes for Microwave Mug Cakes (BPT Press). As her own book publicist, Stacey launched a campaign that integrated every traditional and online book promotion strategy she’d honed (and, in some cases, created) over the years. Her book’s sales ranking peaked at #130 on Amazon and at #4 on BN.com. Her successful book promotion campaign included an appearance on Harpo Production’s “Rachael Ray Show.” (You can watch Stacey demonstrate the preparation of microwave mug cakes on a clip from the “Rachael Ray Show” here.) Her followup book is called 101 Recipes for Gluten-Free Microwave Mug Cakes (BPT Press), and she will promote that herself, too.
Coauthor of Career Bounce-Back: The Professionals In Transition Guide to Recovery and Reemployment (AMACOM), Ms. Miller has contributed to such publications as Working Woman, Home Office Computing, Computer Life, and Small Business Computing. One of her articles was published in Writer’s Digest Books’s Guide to Literary Agents, and she’s been quoted in BusinessWeek Online, Entrepreneur.com, inVOCUS, and more. She is also the author of a book, How to Market, Sell, Distribute, and Promote Your Book: Critical, Hard-to-Find Information for Authors and Publishers (CreateSpace). She contributed to the IBPA’s ebook, The Book Publishers Toolkit: 10 Practical Pointers for Independent and Self Publishers, Volume 1 (all royalties from e-book sales are donated to the nonprofit IBPA to invest in the improvement of marketing and educational programs for members).
She is cofounder of MeowMail.com, the online community for felines . . . and their human valets. In her capacity as MeowMail.com’s Director of Critter Communications, she has been interviewed by USA Today, the Wall Street Journal, Associated Press Broadcasting Network, Wireless Flash, MSNBC.com, C/NET Radio, Talk America Radio Network, Animal Radio, and more.
She holds a B.S. in mass communication from Emerson College, and she resides in Randolph, Massachusetts.